History of the YB Horse & Rider Logo

Our Horse & Rider logo has represented the Younger name since our founding in 1975. The logo came about in the lore of the Wild West as the Younger Brothers Gang - Cole, James, John and Bob – roamed the West leaving their mark on a colorful past. Admittedly, and depending on whom you ask, the Younger Brothers were either heroes or outlaws, but either way they were known for their unity, strength, pride and immense loyalty. That loyalty carried through to each other, their family, their associates and their friends.

Today, Younger Brothers carries on those admirable traditions.